Company Overview
Company Overview
Birra Coffee General Trading PLC was established in 2004 with a clear purpose — to bring the richness of Ethiopian coffee to the global marketplace while preserving the authenticity and heritage behind every bean. Founded by entrepreneurs from a deeply rooted coffee-farming family, the company represents more than a business; it reflects a generational commitment to quality, integrity, and sustainable growth.
Key Strategic Initiatives
Coffee farmer family background
Coffee farmer family background
Deep understanding of Ethiopian coffee
Deep understanding of Ethiopian coffee
Growth from local supplier to global exporter
Growth from local supplier to global exporter
Expansion through experience and trust
Expansion through experience and trust
Rooted in Heritage. Driven by Excellence.
Company Overview
Birra Coffee General Trading PLC was established in 2004 by entrepreneurs from a deeply rooted coffee-producing family with a legacy spanning two generations. This heritage provides the company with an authentic understanding of Ethiopian coffee — from cultivation and harvesting to processing and export.
Before entering the global marketplace, the founders spent more than 30 years building a strong reputation as reliable local suppliers. Their close relationships with farmers, collectors, and regional traders created a resilient supply network and laid the foundation for sustainable growth.
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